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One of the most valuable aspects of the QPMF methodology is that it quickly reveals your assumptions about what’s important to your customers, how well your product or service delivers on those customer needs and desires, and how you stack up against the competition. And with the assumptions out in the open, you can take action. A prime example of this can be seen in Bootstrap Marketing’s implementation of the QPMF methodology. Read more…

Quantitative Product Market Fit for Marketers with Bootstrap Marketing

I'm writing a series of guest blog posts on Quantitative Product Market Fit for Marketers for Bootstrap Marketing, a silicon… Read more…

Is RadioShack’s Trash Amazon’s Treasure?

Poor RadioShack is getting it from all sides. Trading was halted earlier this week, and as the stock price has… Read more…

Flight of the Newtons: a tale of Product-Market Fit

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