Future Mapping

Future Mapping is a strategic planning process similar to Scenario Planning that identifies a range of possible future innovations and evaluates the potential impact of each on a product’s Delta-Value, future market share and profitability.

The Future Mapping Process includes a continuous scan of the “innovation horizon” to identify   potential threats as early as possible. Then it proceeds through the PUDDA Loop strategic planning process to develop appropriate responses.

Posted in: Glossary